Toggled

Comparison

The LaunchDarkly alternative with flat pricing

LaunchDarkly is a genuinely good product; that is not the problem. The problem is the meter. As of 2026 it bills $10 per service connection and $8.33 per 1,000 client-side monthly active users, so the bill tracks your pod count and your traffic. Toggled keeps the capability class and prices flat.

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01 · Side by side

Same job, different bill

Dimension LaunchDarkly Toggled (planned)
Pricing model Per seat, plus context/MAU usage Flat per team, unlimited seats
Cost of hiring 5 engineers Roughly 5 more seats on the bill $0
Feature flags + targeting Yes, mature Yes: rules, cohorts, environments
Gradual rollouts Yes Yes, one slider, consistent hashing
Kill switch Yes Yes, ~3s convergence target
A/B testing Add-on tier, usage-priced Included from the first plan
SDK fail-safety Local evaluation, cached values Local evaluation, last-known values
SSO / SAML / RBAC / audit Enterprise tiers Scale and Enterprise tiers
Self-host No (relay proxy only) Planned on Enterprise
Status Shipping for years, market leader Early access, launching soon

That last row matters and we will not hide it: LaunchDarkly is proven at enterprise scale today, and Toggled is in early access. If you need a signed enterprise contract this quarter, they are the safe choice. If what you need is the workflow without the meter, that is exactly the gap we are building into.

02 · The meter

A bill that tracks your infrastructure, not your team

Worth being accurate about, because most comparison articles are still wrong: LaunchDarkly is no longer a per-seat product. Its free Developer plan gives you unlimited seats and unlimited flags, which is genuinely generous. The paid Foundation tier bills two separate meters instead: $10 per service connection per month (one server-side SDK instance connected to one environment) and $8.33 per 1,000 client-side monthly active users, both billed yearly.

That is a harder number to forecast than a seat count. Autoscale from 8 pods to 20 during a traffic spike and both meters move at once, so a good week for the product is a more expensive month for the platform. Toggled Team is planned at $149 a month, flat, with A/B testing included rather than sold as an add-on. The arithmetic on both models is on our LaunchDarkly pricing breakdown, and our grid is on the pricing page.

Concept map for migrators

  • Flags + variations Flags + variants, same shape
  • Targeting rules + segments Targeting rules + cohorts
  • Percentage rollouts Rollout slider, consistent hashing
  • Kill switch Kill switch, one click
  • Experimentation add-on Built-in A/B testing
  • SDK wrappers Same call sites, swap the client

Your flag calls barely change: the concepts map one to one, so a migration is mostly find-and-replace plus rule setup.

03 · What you keep

The workflow you came for stays intact

Gradual rollouts

Walk 1% to 100% with holds and guardrails.

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Kill switches

End a bad release in seconds, not a redeploy.

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Canary releases

Real-traffic canaries without infra surgery.

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Experiments

A/B tests on the same flags, included.

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Weighing open source instead? The honest self-hosting math is in open-source feature flags vs a managed platform.

Early access · launching soon

Keep the capability, delete the meter

Join the early-access list and lock in flat launch pricing. Unlimited seats from day one, no card required.

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Keep exploring

More feature flag resources