Feature flags explained

A feature flag is an if-statement your team controls from outside the code. The new feature ships to production wrapped in the flag, and stays invisible until you turn it on: for yourself, for 1% of users, or for everyone. Deploying code and releasing a feature become two separate decisions.

We are in early access. Join the list and we will email you when your spot opens. No card required. We will not fake a countdown or a waitlist position; when your spot is ready, you will hear from us.

Planned launch pricing is flat per team with unlimited seats: Launch $49, Team $149, Scale $499 per month (about 20% less billed yearly), Enterprise custom. No per-seat meter, no per-flag charges. Early-access members lock in launch pricing.

Same capability class: flags, targeting, gradual rollouts, kill switches and A/B testing. The difference is pricing structure. Incumbents meter you on different axes: Unleash charges $75 per seat per month, LaunchDarkly charges $10 per service connection plus $8.33 per 1,000 client-side monthly active users, and Statsig charges per event. Toggled is planned flat per team with unlimited seats, so the bill does not move when you hire or when traffic spikes.

No. SDKs evaluate flags locally from a streamed ruleset. If Toggled is unreachable, they keep serving the last-known values, then your coded defaults. Your app never blocks on our API, and a kill switch flip still converges when the stream resumes.

SDKs for React, Next.js, Node.js, Python, Go, Java, Rails, iOS and Android are part of the early-access program, all sharing the same evaluation core and consistent hashing. The React, Next.js, Node.js and Python guides are published on this site today.

Self-host / on-prem and SAML + SCIM are planned for the Enterprise tier; SSO starts on Scale. SOC 2 is on the roadmap and stated as planned everywhere on this site, because claiming a certification we do not yet hold would tell you more about us than any badge.

Your data stays yours: flag configurations, user attributes and experiment results are yours, and we do not sell any of it. During early access we store only your email address. Details are in the privacy policy.

No. Early access is a signup, not a purchase. You pay only when the product launches and you pick a plan.

Nothing: flag, toggle and switch are the same mechanism by different names. Toggle is the older term from Martin Fowler's writing; flag is what most platforms say today. Our feature toggle page covers the naming and the management discipline that matters more than the word.